For Optiv’s social media presence, I helped develop a cohesive and strategic visual system that strengthened the brand across platforms and supported broader campaign goals. I partnered closely with the social media team to understand content needs and channel requirements, then templatized social media carousels for consistent execution across channels. These carousel templates were developed in XD and shared with the creative team to ensure scalability, efficiency, and brand consistency as content volume increased.
In parallel, I worked directly with Optiv’s social media team to build flexible, easy-to-use templates in Photoshop, enabling them to independently create general brand imagery while staying within established design guidelines. After all templates were approved and handed off, I helped implement a new process that kept the creative team reviewing and overseeing all social visuals to ensure everything remained polished, aligned, and on brand as production scaled.
