For Optiv’s Cybersecurity Awareness Month campaign, I helped bring the “Are You Smarter Than a Hacker?” interactive quiz to life, a fun and educational experience designed to test users’ knowledge of common cyber scams, security risks, and hacker tactics. The goal of the campaign was to drive more social interaction and engagement with viewers, which is why we chose a short, shareable quiz as a key campaign asset. I worked closely with the strategy team to shape the concept and determine how a concise quiz format could best reinforce awareness messaging while encouraging participation. From there, I storyboarded each question and designed all icons and imagery to create a cohesive, approachable visual experience. Once the storyboard was approved, I built and animated the quiz in Ceros, bringing the interactions and transitions to life, and thoroughly tested functionality to ensure a smooth experience across devices before launch.
