Mostly Mutts

Identity & Branding

Mostly Mutts is a non-profit dedicated to rescuing animals and helping them find their forever homes. Because much of their marketing is volunteer-driven, I partner with the team to provide creative direction and contribute design expertise across digital and print campaigns. I develop templates and collateral for email, presentations, and marketing materials to ensure a cohesive brand experience, while collaborating with the marketing team to brainstorm and implement fresh ideas for fundraising campaigns. I also prioritize inclusive representation—across age, gender, race, and even the animals featured—so all communities feel welcomed and engaged, helping drive volunteer participation and support for their mission.