OnPay needed digital graphics to support and elevate their online content strategy. I partnered closely with their marketing and content director to translate key messaging into clear, engaging visual assets, including multiple sets of banner ads and infographics. A key focus of the work was illustration-led design, using custom and modified illustrations to introduce more color, personality, and diversity into the brand. This approach helped soften and humanize the traditionally serious topic of payroll, adding a fun, stylistic twist while still maintaining clarity, professionalism, and alignment with OnPay’s brand guidelines.
