Designed to visually represent Optiv’s collaboration with the Ponemon Institute, this visual data report served as a thought leadership piece within Optiv’s digital marketing strategy. The goal was to translate complex cybersecurity research into a clear, engaging narrative that reinforced Optiv’s expertise in risk management while supporting brand awareness across digital channels.
I led creative direction in close partnership with Optiv and Ponemon stakeholders, shaping a cohesive visual story that balanced data accuracy with accessibility. This included developing a structured system for data visualization, infographics, and layouts that established strong hierarchy and readability. I collaborated cross-functionally with analytics, content, and marketing teams to ensure insights were communicated clearly and consistently, while overseeing design execution from concept through production. I also reviewed and directed supporting digital marketing assets—across paid and organic social, web graphics, and layouts—to maintain consistency in brand voice, quality, and data representation.
Results & Impact
The report reinforced Optiv’s position as a cybersecurity thought leader through polished, data-driven storytelling. Engagement increased as dense research was transformed into visually digestible insights for a broad business audience. The resulting design system elevated the visual credibility of future research initiatives and served as a cornerstone asset for brand awareness and content amplification across digital channels.
