This digital marketing campaign centered on cybersecurity for AI, highlighting best practices while translating complex technical concepts into approachable, abstract visuals. The goal was to make AI security tangible and engaging for a broad marketing audience, using creative storytelling across multiple digital touchpoints.
From digital banners and social graphics to landing pages and email templates, I designed an integrated set of assets built around an established visual system. I collaborated closely with demand generation partners, subject matter experts, and AI leadership to review Phase 1 performance while also brainstorming and executing the most effective assets and digital marketing tactics as the AI landscape—and our messaging—rapidly evolved. Throughout the process, I provided creative oversight to peer designers, maintaining quality, consistency, and alignment with brand standards across all deliverables.
Design Strategy
A key focus was making complex AI concepts feel approachable and easy to understand without oversimplifying them. Using an established design system, I scaled the campaign imagery using AI tools like Adobe Firefly and Copilot to create additional images and video to use for the campaign while preserving visual integrity and message clarity.
