ITC2 is a technology consulting firm that helps businesses streamline and optimize their IT environments through data‑driven digital transformation services, including cloud and connectivity solutions powered by its proprietary Digital Optimization® and Digital N‑Sights™ platforms. They approached Blackbear seeking support to design and develop marketing landing pages and email automation within Salesforce Marketing Cloud, ensuring that all lead capture flowed directly into their CRM. I partnered closely with the client and worked hands-on inside the Salesforce platform to execute and launch marketing initiatives, from concept to live deployment. My work included designing visually engaging landing pages and emails, building assets aligned with brand guidelines, and optimizing workflows to ensure a seamless integration with their lead management system, helping drive both engagement and operational efficiency.
